As the digital market continues to grow and evolve, more people are investing in digital real estate. This investment doesn’t require significant funding upfront, nor does it pose the same massive risks as other markets.
If you’re thinking about appointing into this market, here’s what you need to know about digital real estate and how to get a share of it.
What is digital real estate?
Real estate investment is nothing new. Something like simply purchasing a home or land to lease or sell at a profit. The best digital real estate is no different. Each domain name, each website, each blog that you see online is Internet property!
They are the equivalent of virtual land with which you can trade, the same way you can buy or sell houses, apartments, or parcels of land. In fact, there are people who make a full-time income from buying and selling domain names and websites. Domains including sites are purchased for millions of dollars. And yes, you can earn from them, with digital real estate.
How to invest in digital real estate?
For most of us, the largest thing holding us back from investing in websites is that we think we need to be an expert web designer or know tonnes about websites to build and maintain them. But the opposite is true. Have no experience, no problem you can have a website set up within 20 minutes and can also get inside on the newest way of investing in digital real estate.
This is made much easier with new technologies and free software platforms like WordPress to the delight of beginners everywhere. Nowadays you can install web pages just after one click. Invest in digital real estate — You can invest in digital real estate by either starting a site from the ground up or by purchasing an already-established website.
Every strategy has advantages and disadvantages of its own. Minimal investment is needed to start from zero when building a website, but success demands a lot of labor, and it will take some time before you can sell it for a profit. Purchasing a website will set you back a significant amount of money, but since the site is already profitable, you will receive your money back much faster.
Where to buy established websites?
You can look through a number of marketplaces to find websites for sale if you have the money to purchase an established website.
One of the most well-known sites where you might start your search is Flippa. Using this platform, you may purchase websites that are already profitable and take part in website auctions. The marketplace’s website listings display the precise monthly revenue generated by the website as well as the monetization techniques it employs.
Remember that listing credibility isn’t always guaranteed when purchasing websites. To make sure your investment doesn’t lose money, do some homework. Before making a purchase, you can use a tool like SEMrush to evaluate a website and look at its backlink profile, SEO, visitation count, and other details.
Another option is to cooperate with a website brokerage company like FE International, which will select the ideal website for your investment and take care of all the heavy lifting.
How to build your own website?
Creating your own website is another way to make an investment in digital real estate. You will have complete control over the domain and its content if you choose this option, even if it will need more work upfront to set up the website.
Wix
Wix makes website design simple for all skill levels with more than 800 industry-specific, responsive templates and adaptable tools. The platforms’ drag-and-drop features and simple setup tutorial are ideal for non-techies, while Wix’s Dev Mode allows more experienced users to build custom code.
Wix provides paid and free plans; the free plan is accompanied by adverts. Paid plans cost between $16 and $45 a month and don’t have advertisements. Website analytics are included in the Unlimited, Pro, and VIP plans to give you insight into the performance of your page.
Hibu
Hibu can be a good choice if you’re searching for an expert to take charge. The full-service web design company’s specialty is developing “smart” websites that are geared toward specific audiences and search engines alike.
To assist you in managing listings, online reviews, reputation, and e-commerce sales, the organization provides further services.
Hibu is a service, not software, hence the price is project-specific. A Hibu representative will need to schedule a consultation in order to provide you with a personalized price quote based on your demands. However, because the organization concentrates on assisting small and medium businesses, the services are more reasonably priced.
Weebly
Weebly’s feature-rich capabilities and user-friendly UI make it simple to create a website that suits your needs. The platform includes drag-and-drop design, more than fifty website templates categorized, and an HTML editor for custom coding. Applications for marketing, e-commerce, and analytics are extra features.
Weebly’s subscription and free plans make it simple to scale as your company expands. Paying options start at $6 a month with annual billing ($9 month-to-month) and go up to $26 a month with annual billing ($29 month-to-month).
A complimentary professional domain for a full year is included with all paying options, along with a 30-day money-back guarantee. Should you want to downgrade or cancel your plan, you can potentially qualify for a partial reimbursement.
Duda
In today’s industry, having a website that works on mobile devices is a huge benefit. With Duda, you can create a mobile-responsive website and modify it according to the access device. With drag-and-drop features and templates made especially for mobile devices, the platform is user-friendly. It’s ideal for teams because it allows several users to work on a single website.
How to profit from digital real estate?
Once you’ve made or purchased your website, you must consistently produce content in order to drive traffic and visitors. Using terms that people are already searching for, use Google’s Keyword Planner to generate ideas for your site.
Employ freelancers to create content for you if you’re too busy to produce blog entries and advertise your website. Attractive freelancers can be found on websites such as Upwork. Once your website is receiving a sufficient amount of traffic, monetize it to start making money. Here are some strategies for monetizing your website traffic.
- Advertising: Sell ad space on your website or use an ad network like AdSense to monetize website traffic. When people click on an ad, you earn money.
- Affiliate marketing: This includes promoting and selling products created by other businesses. When somebody buys a product through your affiliate link, you earn a commission off the sale.
- Selling products: You can also create and sell your own products, like e-books, online courses and software on your website.
- Sponsored content: Supporters will often reach out to you to sponsor blog posts that help their own brands and products. They will salary you to write about their produces on your blog.
You might eventually begin to generate a good living from your website. After then, you can choose to either keep working on the website to generate revenue or sell it for a profit. You have the option.
The good news is that you can invest in a website or blog without having to empty your bank account or open your checkbook. The bad news is that if you do nothing, you cannot expect the value of your digital real estate to increase over time, as when you invest in stocks or real estate. Making your website more successful and valuable requires work on your part.
